Free Sample Sales Letter: Example of How to Write a Business Marketing Letter (sales letter, direct mail out)

Free Sample Sales Letter: Example of How to Write a Persuasive
Business Marketing Letter

Author: Alan Sharpe

Here is an example of a business-to-business sales letter mailed
to auto dealers by a firm that markets gift cards that replace
paper gift certificates. Anything in brackets [like this] did
not appear in the letter but simply appears to describe the
mechanics of the letter

Author: Alan Sharpe

Target audience: General managers of auto dealerships

Mailer: Sharpe AutoCards [a fictional company for the purposes
of this sample letter]

Purpose: Generate appointments for salespeople

[MAILING ENVELOPE]

[Is 5 x 9 inches in dimension and has a window, through which
appears a portion of a gift card, personalized with the
prospect's name.

The envelope has a teaser headline:

Inside: A win-win-lose proposition for your auto
dealership.]

[LETTER]

[Is 8 1/2 x 11 inches, copy on both sides]

December 27, 2007

Brad Carling, General Manager

Tri-City Chev-Olds

123 Any Street

Anytown OH 12345-9163

[Right here, beneath the prospect's name, is affixed to the
letter a sample auto gift card, personalized with the prospect's
name, and this headline:

As you can see, this card has
success written all over it.]

Dear Mr. Carling:

Go ahead, pull this amazing little card off the paper.

It's made of plastic. It costs you $2 to buy. But it's worth the
price of a new car, sold off your lot. This card is worth the
lifetime value of a loyal customer. In sales, service, parts,
accessories and referrals. And goodwill. And free word-of-mouth
advertising.

Hold it in you hand for a minute, and think of your competition.
Consider your revenue goals for the next quarter. Do you need to
increase your new and used vehicle sales? Boost your parts &
service department revenue? Multiply your accessories department
revenue? Retain customers after their warranty runs out?

This card will help. Big time. It's a vital part of Sharpe
AutoCards, a custom-branded loyalty and gift card program that
generates revenue for your dealership. But first, how it works.

Take a look at the front of your card. As you can see, you
customize the card to match your dealership's brand image and
visual identity. Now turn it over. See that magnetic stripe
across the back? It stores information about the card's dollar
value and each transaction.

You hand cards like this to everyone whose business you want to
attract and whose loyalty you must keep. Walk ins. Be Backs.
Looky-Lous. Current customers. Even former customers. They all
use the card to buy products and services at your auto
dealership only.

You manage the program using a simple card reader hooked to a
personal computer at your dealership running our software. For
an average auto dealership, the start-up cost of buying the
system and operating it for one year is less than $2 per car
sold that year.

That's what the card does. Here's what it does for
you.

Please read the brochure I've enclosed for the compelling
specifics. You use the Sharpe AutoCards card to:

1. Close more sales by beating competitors' discounts

2. Boost your service department revenue and repeat business

3. Multiply your accessories department revenue

4. Retain customers for years after the sale

5. Attract potential customers and increase traffic in your
showroom

6. Increase referral business

7. Increase revenue on the back end

8. Promote brand awareness of your dealership

The Sharpe AutoCards system is up to five times less expensive
than competing offerings. Plus, you pay no transaction fees and
you don't have to buy any annual maintenance contracts. I call
that a win-win-lose proposition for you, your customers and your
competitors.

Use your card today to receive free coffee and donuts
for four.

The gift card you are holding in your hand has been pre-loaded
with $10 worth of coffee and donuts. Get a first-hand
demonstration of how the card works by inviting me to your
showroom for a complimentary consultation about the Sharpe
AutoCards system. Hand me your gift card, I'll swipe it, process
your transaction, and hand over your free coffee and donuts.
Like the gift cards you'll use one day, this one can only be
redeemed at the place of business on the card, which is to say,
Tri-City Chev-Olds.

When is a good time for us to get together for coffee and a chat
at your showroom? Call me at 123 456-7891 today and let's set up
an appointment.

Yours sincerely,

[signature in blue ink]

Brad K Phillips, Director, Sales

Sharpe AutoCards

© 2005 Sharpe Copy Inc. You may reprint this article online and
in print provided the links remain live and the content remains
unaltered (including the "About the author" message).

Article Source: http://www.articlesbase.com/direct-mail-articles/free-sample-sales-letter-example-of-how-to-write-a-persuasive-business-marketing-letter-849.html

About the Author:
Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at www.sharpecopy.com.

---------------------------------------

Written By Top Copywriter

Your Own Sales Letters In Under 2 Minutes

Proven Sales Letter Template Package

£24 / $39.97

Sales Letter templates for selling business 2 business

Written by Mark

This sales letter template is particularly effective if you are selling your products or services to other businesses. Although the principles between selling directly to consumers vs. selling to businesses are the same, there are subtle differences that you need to be aware of.

You will notice in this sales letter template that parenthesizes appear regularly. When you see one you will want to insert a specific reference that relates to the type of services you offer or a specific problem that your target market faces. This will enable you to use this template to quickly and easily create a sales letter or marketing email that will get you more new business.

Here is the sales letter template.

Dear (prospective client); During lunch the other day a client asked an interesting question, "Why does one company consistently achieve outstanding results-and the others do not?"

It's been our experience that the answer hinges on (what types of factors). While on the surface this may appear deceptively straightforward, (implementing these types of solutions) is anything but simplistic.

If there's one thing we've learned in the (number of years you have been in business) of (briefly describe your primary service) is that (briefly describe the key factors that result in the difference between success and failure) becomes the critical difference between those organizations that achieve superior results and those that don't.

That's why I thought our latest publication (name of your free report or article) might be of interest to you. It reviews a highly customizable process for (achieving a specific result). The report is free and you can request a copy either by giving us a call (your phone number) or by visiting our website (your website address).

At (your company name) we focus on a specific mission: To (achieve what types of primary results). With over (number) of years of experience working with clients across the full spectrum of industries, we are highly respected for our experience and accomplishments in the areas of (key areas you work in).

I'm sure you will find the report to be helpful, and perhaps it will stimulate an interest on your part to learn more about how we might be of assistance to you. Regardless, I think you'll find (name of your free report) to be valuable reading.

Again, you can request your free copy by either giving us a call or through our website. I look forward to hearing from you.

Best regards

(name, title, company)

This letter can also be used very effectively as an email. When using this template electronically make sure that you include a full website address so that readers can click on it to obtain the free report or article.

The key to writing sales letters in the business to business marketplace is to adopt a tone that is both personal and professional. If you accomplish that and include specific references to the types of problems your company solves, this letter should result in a large number of prospects expressing interest in your services.

There are many sales letter templates for getting lots more new business and this is just one of them. Sign up right now for Mark's free 10-part mini-course on how to write a sales letter or marketing email that will get you a flood of new customers. http://www.gentlerainsalesletters.com

Article Source: http://EzineArticles.com/?expert=Mark_Satterfield

------------------------------------------------------

Written By Top Copywriter

Your Own Sales Letters In Under 2 Minutes

Proven Sales Letter Template Package

£24 / $39.97

Direct Mail just got a whole lot easier! Avoid postal strike caos this Christmas with this great alternative postal service

Avoid the delays of the postal strike with cheaper alternative postal service!

Direct mail has just got a whole lot easier!

I recently had my attention drawn to this company:

Cheaper way to post your letters

This service (from what I can gather looking at the site) is an alternative postal service that does much more than just deliver your letters.

If you write the letter on your PC and submit it to this company, they:

• Print out the letter
• Pop the letter in an envelope
• Post it

You save money on all these steps!

• Paper
• Ink/printing
• Envelopes
• Stamps
• Trip to the letter box!

Imagine how much all these different steps to posting a letter actually cost your business?

If you do bulk mailings often (direct mail) you can make massive savings with a service like this and with a postal strike looming and threatening to spoil everyones Christmas, now is the time to get on this gravy train!

Don't let the Royal Mail postal strike get you down and cost you money.

Note: The company is not 100% immune from effects of postal strike and the details of how they are and are not affected can be read here.

This company have no minimum order either so whether it be one card or two thousand, you're saving money and time!

Good luck and Happy Christmas!

Leah

http://www.painfreemarketing.co.uk

Shopping Search 1000s of searchable products GO

I can be contacted HERE.